- DRTV advertising
- Abbreviation for direct-response TV advertising
Big dictionary of business and management. 2014.
DRTV advertising
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DRTV Centre — The DRTV Centre (Direct Response Television Centre) is one of the leading UK advertising agencies specialising in Direct response television.[1] The company writes and produces DRTV scripts and purchases TV airtime on the many hundreds of UK… … Wikipedia
direct-response TV advertising — DRTV advertising; direct action advertising A television advertisement designed to stimulate immediate purchase or encourage some other direct response. Television spots, typically 60 to 120 seconds long, attempt to describe a product or service … Big dictionary of business and management
Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… … Wikipedia
A. Eicoff & Company — A. Eicoff Company, a division of Ogilvy Mather and part of the WPP Group, is a full service direct response television (DRTV) agency based in Chicago. Alvin Eicoff founded the agency in 1959 and is widely credited with helping create the DRTV… … Wikipedia
Cesari Direct — (formerly known as CRTV) is a direct response television (DRTV) advertising agency located in Seattle, Washington [ [http://www.thedrma.com/drma/article/articleDetail.jsp?id=453789 sk= date= pageID=4 DR Delivers a Deep Clean for Rug Doctor DRMA ] … Wikipedia
Infomercial — Infomercials (or informercials) are television commercials that run for one minute or for as long as a typical television program. Infomercials are also known as paid programming (or teleshopping in Europe). Originally, they were typically shown… … Wikipedia
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
SunSetter Awnings — Infobox Company company name = SunSetter Products L.P. company type = Private foundation = 1988 location = flagicon|USA Malden, Massachusetts industry = Manufacturing products = Awnings homepage = [http://www.sunsetter.com www.sunsetter.com]… … Wikipedia
Werbespot — Ein Werbespot ist ein kurzer Filmbeitrag oder eine Durchsage, mit dem für eine Ware, eine Marke oder eine Dienstleistung geworben wird. Häufig werden sie von Werbeagenturen im Auftrag eines Markeninhabers oder Produktanbieters entworfen. Im… … Deutsch Wikipedia
Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… … Wikipedia
